BRAND INTEGRITY

Keep your promises  

Brand integrity is important to the success of a brand. Brands are labels that are applied to products and people. If you brand yourself as someone always on time and a notorious perfectionist, you must live up to that standard.

People expect things from you once you declare your brand. False advertising, for example, should not be practiced in the case of a product. Assume a local toothpaste brand advertises its new product, Insta-White, with the tagline “Certified whiter teeth in 14 days!” ” As a result, consumers expect the product to do its job in 14 days.”

A customer claims that after using the product, his teeth have not become any whiter. Instead, he experienced much more sensitive teeth due to using the toothpaste. You might think this is an isolated incident with little impact on sales, but that is never the case. Perfect branding is never proven wrong. You will lose people’s trust if you do not keep your promises.

You must follow through to be known and perceived as a strong brand with excellent brand integrity. After you’ve laid the groundwork by publicizing your brand, your work must speak for itself and be able to deliver on the promises you make.

Your goal in branding is to build a good reputation and be influential enough to lend credibility to something simply by your name. Assume you opened a small coffee shop in your neighborhood to which people seemed to respond favorably. To grow your business, you approach your close friends and ask them to invest in your coffee shop. Because you have successfully run your business for the past few months, paid off all of your debts, and provided excellent customer service, your friends are more willing to collaborate with you. You’ve established a reputation as a trustworthy business owner, so people are more likely to do business with you.

Developing a relatable brand

A brand is a person’s or a product’s identity. People are more likely to open up to you if they feel they can identify with you. Have you ever met someone for the first time and thought you’d known them your entire life? Those are the people who are usually easy to get along with.

This does not imply that you must fit a specific profile for people with generally agreeable personality traits. You need not change your personality to have “good” branding. Moreover, it would help if you simply made sense of your specific niche, which you must choose and define for yourself.

You can do things your way as long as you are open to new ideas. You must be willing to open your doors to attract people to your brand. Be confident in your personality, and don’t be afraid to express it. Just make sure to highlight the best aspects of your personality. When you are at ease in your own skin and have a positive attitude toward life, you demonstrate that you are stable and reliable and ultimately compel people to put their trust in you.

Consider politicians and public figures. Others respect and idolize them because they have that “it” factor that distinguishes them. They’re charming, intriguing, and instantly likable.

They are well-loved because people see themselves in them. It makes sense because although those two categories of people are in two different industries, they are both in the public eye. Politicians must be relatable because they are appointed as leaders and represent a group of people. On the other hand, celebrities must be relatable because they typically reenact the episodes of everyday life. 

Click here to read: BRAND STRATEGY: WHERE TO BEGIN?

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