BUSINESS SUCCESS USING THE FARMER’S RECIPE

Business success comes only to the farmer and not to the hunter. To succeed in the business world, you must get rid of every get-rich-quick mindset of a hunter and begin to embrace the grow-rich-big mindset. Hunters are more into business for the immediate gains it can bring, while farmers are in it for the long haul. 

1. Cultivate BEFORE planting. 

The cultivation phase of every business is the pre-market entry stage. This is when you go into detailed planning of what your business will be about. Cultivation is the preparation phase of every business. Like farming, the kind of business you want to go into is the crop (product or service), while the land itself is the particular market you wish to serve. Define your business, define the market offering, and target the customers you want.  

2. Focus on growing, NOT hunting. 

To grow means you plant and cultivate, which takes time. To hunt means to search and kill. It does not take as much time as farming. As an entrepreneur who wants to build a successful business, you don’t want to hunt down your customers. Instead, it would help if you focused on growing them. Spend time cultivating and nurturing a long-term relationship based on your consistent delivery of superior value. This will continually yield more returns over the long haul. 

3. Always select and ONLY plant your best seeds. 

Farmers don’t eat their best crops; they are primarily reserved for planting. Your best seeds are your best ideas. They are not the best because they are get-rich-quick schemes. Moreover, they are the best because they possess the potential of yielding long-term returns on investment. They are the ideas that will separate you from the pack and help you stand out from the crowd over a long period. Certainly, your best ideas rely on your core areas of strength. That is, they are dependent on what you are most passionate about. Be careful not to follow the bandwagon just because an idea promises fast short-term results. This only kills dreams. Focus and pursue only the ideas that leverage your passion, gifts or talents and are long-term in nature. 

4. Don’t expect IMMEDIATE returns. 

Every idea, project, or business is like a seed. It needs time to germinate and eventually become ripe for harvest. Never expect to reap loads of profit from an idea, project, or business that is not fully matured. How do you know when an idea, project or business is fully matured or ripe for harvest? When it has been fully embraced by the target market and has produced several positive results in the lives of those using it. Having said this, every idea, project, or business must go through a testing period whereby it will earn credibility in the marketplace. Your vision, project, or industry is ripe when it has gained public or market acceptance and trust (Philips, n.d.). 

Check out:  TRANSITIONING FROM HUNTING TO FARMING 

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