The role of the farmer is one that involves cultivating and nurturing customer relationships. When compared to hunters, farmers employ a more consultative sales process. When working with customers, the farmer’s primary focus is on developing an in-depth understanding of their operations in order to effectively identify solutions that are complementary to their strategy and needs. Farmers are typically compensated for both customer retention and the closing of new business transactions. Business owners who have a high volume of repeat customers or who sell complicated products will benefit from this type of position. A farmer must have strong interpersonal skills in order to build trusting relationships over time, as well as the ability to develop and implement mid to long-range plans.

A farmer’s primary focus is on building and maintaining relationships. To give an example, if you work as a supplier of pharmaceuticals in a drug store, you don’t just go to your customers to take orders and profit from their purchases.

You go to the store even if they are not able to fulfill their orders and enquire about their desire to provide better customer service.

You will be able to build a strong relationship if you put forth this kind of effort in asking them about their concerns. This also demonstrates to them that you are trustworthy when it comes to their concerns. Just like in the Bible, if you plant a seed of God’s word in someone’s heart, you should follow up with him or her and hang out with him or her to develop a strong relationship with him or her. You are cultivating your relationship with the individual in order to have more confidence in the future.