MARKETING AND BRANDING

MARKETING AND BRANDING

MARKETING AND BRANDING Marketing and branding both play a significant role in the growth and success of a brand.  There is a distinct distinction between the two. Branding expresses the essential truth about your product, whereas marketing promotes that...
BRAND INTEGRITY

BRAND INTEGRITY

BRAND INTEGRITY Keep your promises   Brand integrity is important to the success of a brand. Brands are labels that are applied to products and people. If you brand yourself as someone always on time and a notorious perfectionist, you must live up to that standard....
BRANDING

BRANDING

Branding  Mass advertising can help build brands, but authenticity makes them last. People who believe they share values with a company will stay loyal to the brand.  – Howard Schultz    Power Truth  9 But you are a chosen race, a royal priesthood, a holy...