MARKETING AND BRANDING

MARKETING AND BRANDING

MARKETING AND BRANDING Marketing and branding both play a significant role in the growth and success of a brand.  There is a distinct distinction between the two. Branding expresses the essential truth about your product, whereas marketing promotes that...
CONNECT WITH YOUR TARGET AUDIENCE

CONNECT WITH YOUR TARGET AUDIENCE

CONNECT WITH YOUR TARGET AUDIENCE Understanding Your Target Audience  Connect with your target audience when building your brand. Understanding people is critical to your success. Whether you are a businessman looking to open a new restaurant, a banker looking to...
FIRST IMPRESSIONS ARE IMPORTANT

FIRST IMPRESSIONS ARE IMPORTANT

FIRST IMPRESSIONS ARE IMPORTANT First impressions are important when forming new relationships. People form opinions about you within the first few seconds of meeting you, which may shape how they perceive you for the rest of your time together. If you want to make a...
BRAND INTEGRITY

BRAND INTEGRITY

BRAND INTEGRITY Keep your promises   Brand integrity is important to the success of a brand. Brands are labels that are applied to products and people. If you brand yourself as someone always on time and a notorious perfectionist, you must live up to that standard....
THE CHARACTER DIAMOND

THE CHARACTER DIAMOND

The Character Diamond The Character Diamond is a concept discussed in the book Understanding Your Brand by Philip C. Wrzesinski. According to him, the characteristics that define you and your company make up the three to five facets of the character diamond that...