THE ARCHETYPES

Howe and Strauss identified four generational archetypes that have an approximate 80-year life span. Each of these archetypal generations goes through the regular life phase: childhood, young adulthood, mature adulthood, and old age. They experience their peak at their middle age, which happens between 40 to 60 years old. It then comes to a descend and the next generation takes place.

The Heroes

This generation is born after a spiritual awakening—a period of individual pragmatism, self-reliance, laissez-faire, and chauvinism.

This generation is born after a spiritual awakening—a period of individual pragmatism, self-reliance, laissez-faire, and chauvinism. During their early age, they are considered to be highly protected and they mature into heroic young team players, energetic. Eventually they take on the role of powerful elders that is yet to be challenged by a new awakening.

Most of their domain covers the areas of community, affluence, and technology like Cotton Mather, King Carter, Thomas Jefferson, John Kennedy, and Ronald Reagan. As verified in historical accounts, these personalities were known to be institution builders and advocates of economic prosperity.

In recent generations, we know the heroes as the G.I.s (born 1901 – 1924) and Millennial (born 1982 – 2004) generations.

The Artists

People from this generation are born amidst a great war or other similar historical crisis. In their developing years, they are nourished by overly protective adults who were then preoccupied with dealing with the crisis. In turn, they reach their midlife as indecisive leaders feeding on a major breakthrough from the rough early years. Their experiences will then turn them into emphatic elders of the community.

William Shirley, Cadwallader Colden, John Quincy Adams, Andrew Jackson, Theodore Roosevelt, and Woodrow Wilson are some of the know personalities form this generation. These leaders are known to be frontrunners of inclusive politics and fair play. Today, they are also best known as the Silent (born 1925-1942) and Homelanders (born 2005).

In their midlife, they’ve got a strong moral sense and later on mature into wise elders, ready to serve as guides to the younger generations during the crisis.

People that fall under the prophet generation are those that are born after a great war or similar crisis. This is a time of rejuvenation of the community life where people are looking for new societal order. As children, they are most likely indulged and grow up to be narcissistic young crusaders. In their midlife, they’ve got a strong moral sense and later on mature into wise elders, ready to serve as guides to the younger generations during the crisis.

Known personalities belonging to this group are John Winthrop, Herbert Hoover, William Berkeley, Samuel Adams, Benjamin Franklin, Abraham Lincoln, and Franklin Roosevelt. These people are highly regarded as moralists, summoners of human sacrifice and wagers of righteous wars.  Baby Boomers (born 1943-1960) are their present-day living equivalents.

Check out: Four Generational Archetypes

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